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The Choice' Factors In The Franchising Entrepreneurship Decision

In: Marketing And Management Sciences

Author

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  • GKIROVITIS PANTELIS

    (Management Business Administration, University of the Aegean, 8 Michalon Str., 82100, Chios, Greece)

  • PAPACHARALAMPOUS ELENI

    (Management Business Administration, University of the Aegean, 8 Michalon Str., 82100, Chios, Greece)

Abstract

The present study aims at examining the factors driving entrepreneurs into franchising, while avoiding independent entrepreneurship. Besides, it examines the motives for selecting a particular branch of franchising, taking into account the degree of prior professional experience in view of choosing that branch. The study conclusions have arisen from reviewing close-type questionnaires. The study results can be summarized as connected to previous professional experience, choosing franchising over independent entrepreneurship on grounds of clear advantages, a sense of security and uninterrupted continuation of professional activity.

Suggested Citation

  • Gkirovitis Pantelis & Papacharalampous Eleni, 2010. "The Choice' Factors In The Franchising Entrepreneurship Decision," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 99, pages 548-552, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0099
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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