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The Impact And The Application Of Marketing Technology Tools (Mtt) In The Customer Oriented Business Environment

In: Marketing And Management Sciences

Author

Listed:
  • PETROS TOMARAS

    (Department of Marketing, Technological Education Institution (T.E.I.) of Athens, Ag. Spiridonos Str., 12210, Athens, Greece)

  • ALKETAS MALIOUKIS

    (Info-Quest, Business Development, Ithakis 28, Pallini, Athens, 15351, Greece)

  • DIMITRIS ZONDIROS

    (Department of Marketing, Technological Education Institution (T.E.I.) of Athens, Ag. Spiridonos Str., 12210, Athens, Greece)

Abstract

When customer retention and brand loyalty issues impact companies, top management must be able to adapt with speed and precision. That takes a technology infrastructure that allows business managers to add, change, upgrade, or modify their solutions as painlessly as possible.

Suggested Citation

  • Petros Tomaras & Alketas Malioukis & Dimitris Zondiros, 2010. "The Impact And The Application Of Marketing Technology Tools (Mtt) In The Customer Oriented Business Environment," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 95, pages 528-532, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0095
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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