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Innovative Behaviour Types and Their Influence on Individual Crowdsourcing Performances

In: Managing Innovation Understanding and Motivating Crowds

Author

Listed:
  • Hangzi Zhu
  • Katharina Djurjagina
  • Jens Leker

Abstract

Crowdsourcing as a tool for idea generation has become popular for companies in the last few years. The aim of this research is to identify innovative behaviour types in an intra-organisational online ideation contest. Based on a survey with 75 employees of a specialty chemicals company, we determined the degrees of personality severity of two main factors — creativity and proactivity. Creativity seems to enhance the number of submitted ideas while proactive people’s ideas seem to have greater chances of being pursued by the company. Four different personality combinations arise out of the empirical analysis that show specific performance types and are clustered into different activity roles, such as the follower, the proactive promotor, the creative innovator and the intrapreneur. Some of them refer to existing innovation roles. This novel combination of crowdsourcing performance and innovative behaviour delivers new insights that enrich current understanding on the characteristics of internal crowds.

Suggested Citation

  • Hangzi Zhu & Katharina Djurjagina & Jens Leker, 2019. "Innovative Behaviour Types and Their Influence on Individual Crowdsourcing Performances," World Scientific Book Chapters, in: Alexander Brem & Joe Tidd & Tugrul Daim (ed.), Managing Innovation Understanding and Motivating Crowds, chapter 12, pages 329-346, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781786346490_0012
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    More about this item

    Keywords

    Innovation Management; Technology Management; Innovation Success; Crowd; International Innovation;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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