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Opening up the Innovation Process: Outside-in Involvement of Innovative Users and Established Firms’ Innovation Performance

In: Managing Innovation Understanding and Motivating Crowds

Author

Listed:
  • Spyros Arvanitis
  • Barbara Fuchs
  • Martin Woerter

Abstract

Innovation outcome measures are an important indicator of the economic potential of user involvement. Therefore, this study assesses empirically the relationship between users’ knowledge as an input factor to innovation and firms’ innovation success. The results strongly support the hypotheses: (i) that users have the potential to essentially improve the innovative performance of firms; (ii) that the method of interaction during the innovation process and the characteristics of involved users matter as well. The more firms make use of emphatic design and interact with advanced and lead users, the stronger is the relationship between access to users’ knowledge and firm innovation success measured in sales of innovative products.

Suggested Citation

  • Spyros Arvanitis & Barbara Fuchs & Martin Woerter, 2019. "Opening up the Innovation Process: Outside-in Involvement of Innovative Users and Established Firms’ Innovation Performance," World Scientific Book Chapters, in: Alexander Brem & Joe Tidd & Tugrul Daim (ed.), Managing Innovation Understanding and Motivating Crowds, chapter 11, pages 297-328, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781786346490_0011
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    Cited by:

    1. Jan-Erik Vahlne & Jan Johanson, 2017. "From internationalization to evolution: The Uppsala model at 40 years," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(9), pages 1087-1102, December.

    More about this item

    Keywords

    Innovation Management; Technology Management; Innovation Success; Crowd; International Innovation;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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