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Customers at the center stage

In: Innovation Heroes Understanding Customers as a Valuable Innovation Resource

Author

Listed:
  • Fiona Schweitzer
  • Joseph Tidd

Abstract

The following sections are included:IntroductionOpening and closing the solution spaceCustomer integration along the different NPD phasesCustomer integration for service innovationTypes of customersThe strategic cornerstones of customer integrationCustomer orientationManufacturer active paradigm (MAP) and customer active paradigm (CAP)The four basic strategic approaches of customer integration

Suggested Citation

  • Fiona Schweitzer & Joseph Tidd, 2018. "Customers at the center stage," World Scientific Book Chapters, in: Innovation Heroes Understanding Customers as a Valuable Innovation Resource, chapter 1, pages 1-41, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781786345370_0001
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    More about this item

    Keywords

    New Product Development; Customer Integration; Innovation; Innovation Tools;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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