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Cross-Cultural Communication Strategies of Thai SMEs in Thai-Chinese Business Matching Activities: A Comparative Qualitative Multiple-Case Study

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  • Sasipin Distanont and Orapan Khongmalai

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  • Sasipin Distanont and Orapan Khongmalai, 2026. "Cross-Cultural Communication Strategies of Thai SMEs in Thai-Chinese Business Matching Activities: A Comparative Qualitative Multiple-Case Study," MakeLearn 2026: Leadership, Learning, and Business Beyond Boundaries; Managing Change in a Complex World,, ToKnowPress.
    • Handle: RePEc:tkp:mklp26:37
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    References listed on IDEAS

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    1. Zhuo-Jia Zhao & Hung-Hsin Chen & Kevin W. Li, 2020. "Management of Interpersonal Conflict in Negotiation with Chinese: A Perceived Face Threat Perspective," Group Decision and Negotiation, Springer, vol. 29(1), pages 75-102, February.
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