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Social Media Security and Privacy Concerns: Risk Awareness and Trust

Author

Listed:
  • Jeretta Horn Nord

    (Oklahoma State University, United States)

  • Joanna Paliszkiewicz

    (Warsaw University of Life Sciences, Poland)

  • Alex Koohang

    (Middle Georgia State University, United States)

Abstract

The purpose of this paper is to explore 1) whether individuals' security concerns influence their trusting beliefs toward social media sites, 2) whether individuals' privacy concerns influence their trusting beliefs toward social media sites, 3) whether risk awareness plays a role in mediation between security concerns and trusting beliefs, and 4) whether risk awareness plays a role in mediation between privacy concerns and trusting beliefs. An instrument with four constructs (i.e., social media security concerns, social media privacy concerns, trusting beliefs, and awareness) was developed. The instrument was administered, through SurveyMonkeyTM, to a sample of undergraduate students at a medium-sized university in the USA. Collected data were analyzed using SmartPLS 3.0, a partial least square structural equation modeling software (Ringle et al., 2005). In this presentation, we report on our preliminary findings.

Suggested Citation

  • Jeretta Horn Nord & Joanna Paliszkiewicz & Alex Koohang, 2020. "Social Media Security and Privacy Concerns: Risk Awareness and Trust," Expanding Horizons: Business, Management and Technology for Better Society,, ToKnowPress.
    • Handle: RePEc:tkp:mklp20:221
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