Artificial Intelligence and Big Data in The Healthcare Sector. The Revolution of Traditional Medicine and The Birth of Precision Therapy. Analysis and Evolution of Big Players in Healthcare and New Start-Ups, Growth Assumptions, and Investment Prospects. National and European Legislative and Regulatory Limits

The advent of artificial intelligence will change society as we know it, producing significant implications in different fields of human interaction, making some professions and entire traditional production processes obsolete. Given the trends of the new technology based on the computational calculation in a predictive key, a substantial reflection of the social model conceived to date is absolutely pivotal. In fact, traditional regulatory concepts i.e. privacy, the protection of personal data, intellectual property, laws and professional orders, appear incompatible with artificial intelligence and the big data chain in general and therefore it is considered necessary to modernize the existing technical-legal and jurisdictional framework in a way that is able to keep up with the times. The research analysed one of the possible uses of the A.I.: the healthcare field, oriented more and more towards the personalisation of the "precision medicine" cure and the prediction of the disease.