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Development Of Research And Innovation Potential Evaluation Tool To Commercialization

Author

Listed:
  • Anyanitha Distanont

    (Thammasat University, Thailand)

  • Suparerk Sooksmarn

    (Kasetsart University, Thailand)

  • Orapan Khongmalai

    (Thammasat University, Thailand)

Abstract

Research commercialization is important for national development in many ways, including improvement of quality of life and economic and social development. The research commercialization is not an easy task because of a lot of factors as problems such as possibilities of industrial production, business, marketing size, technology at the level that can be develop industrially or basic research focusing on principles or theories, which causes difficulty of industrial application. These factors are not considered prior to any push of commercialization; therefore, it is not successful and causes the loss of time and budget. This research study aims at developing the tool for research and innovation potential for commercialization evaluation. It is a qualitative research using in-depth interview, focus group, and expert panel of five case studies. Research findings showed that the evaluating tool consists of four dimensions, which are 1) business strength, 2) market attractiveness, 3) research and innovation readiness levels, and 4) readiness of research owner.

Suggested Citation

  • Anyanitha Distanont & Suparerk Sooksmarn & Orapan Khongmalai, 2019. "Development Of Research And Innovation Potential Evaluation Tool To Commercialization," Thriving on Future Education, Industry, Business and Society; Proceedings of the MakeLearn and TIIM International Conference 2019,, ToKnowPress.
    • Handle: RePEc:tkp:mklp19:475
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