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Media and the Buying Process

Author

Listed:
  • Gregor Jagodic

    (International School for Social and Business Studies, Slovenia)

  • Tina Vukasovic

    (International School for Social and Business Studies, Slovenia)

Abstract

In today’s information society, consumers have available more and more information about products and services. In the market, there is also more and more providers of similar products and services. Competition for consumers and achieving the sales results is sharp, and therefore companies need to worry about a corresponding effect on consumer buying habits. That can be achieved through the media, acting as an intermediary for the transmission of information. In this way, companies communicate to target consumers with relevant information to influence their buying decisions and encourage them to buy. In this study, we found that in the purchasing habits and consumer choices among the biggest media impact of the Internet, and have their view of consumers surveyed for the reception of the purchase decisions of media, in general, make a big impact.

Suggested Citation

  • Gregor Jagodic & Tina Vukasovic, 2017. "Media and the Buying Process," Management Challenges in a Network Economy: Proceedings of the MakeLearn and TIIM International Conference 2017,, ToKnowPress.
    • Handle: RePEc:tkp:mklp17:525-529
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