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Factor Affecting Innovation in the Frozen Food Industry

Author

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  • Anyanitha Distanont

    (College of Innovation, Thammasat University)

Abstract

The main purpose of this research is to study the factors affecting innovation in the frozen food industry in Thailand. The methodology in this research is composed of three steps; (1) literature review (2) in-depth interviews and (3) analysis and conclusion. The article reviews the literature relating to market orientation and technological innovation and develops the concept of factor affecting innovation in the frozen food industry. A conceptual model is presented and discuss for future research.

Suggested Citation

  • Anyanitha Distanont, 2017. "Factor Affecting Innovation in the Frozen Food Industry," Management Challenges in a Network Economy: Proceedings of the MakeLearn and TIIM International Conference 2017,, ToKnowPress.
  • Handle: RePEc:tkp:mklp17:179
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