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Directed Innovation of Business Models

Author

Listed:
  • Stelian Brad

    (Technical University of Cluj-Napoca, Romania)

  • Emilia Brad

    (Technical University of Cluj-Napoca, Romania)

Abstract

Business model innovation is one of the most important issues to keep business competitive and increase company’s profits. Due to many market attractors, identification of appropriate paths of business model evolution is a painful and risky process. To avoid wrong decisions in this process, an architectural construct of analysis and conceptualization for business model innovation that combines directed evolution and blue ocean concepts is proposed in this paper under the name of directed innovation. It displays the key points where innovations must happen to direct adaptation of the business model towards sustainable competitiveness. Formulation of mature solutions is supported by inventive problem solving tools. The significance of the directed innovation approach is demonstrated in a case study dealing with business model innovation of traditional technical universities.

Suggested Citation

  • Stelian Brad & Emilia Brad, 2016. "Directed Innovation of Business Models," Managing Innovation and Diversity in Knowledge Society Through Turbulent Time: Proceedings of the MakeLearn and TIIM Joint International Conference 2016,, ToKnowPress.
    • Handle: RePEc:tkp:mklp16:569
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    Cited by:

    1. Anca Draghici & Larisa Ivascu & Adrian Mateescu & George Draghici, 2017. "A Proposed Model for Measuring Performance of the University-Industry Collaboration in Open Innovation," International Journal of Management, Knowledge and Learning, International School for Social and Business Studies, Celje, Slovenia, vol. 6(1), pages 53-76.

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