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A Cross-National Comparison of the Relationship Between Human Values and Reaction to CSR Announcements

Author

Listed:
  • Sathiadev Mahesh

    (University of New Orleans, USA)

  • Marek Pawlak

    (The John Paul II Catholic University of Lublin, Poland)

Abstract

This paper reports on an ongoing cross national study of the interaction between human values and reaction to corporate social responsibility announcements. Studies have been conducted in US, Taiwan, Italy, Poland and Bulgaria, in which 1277 management students participated. This study uses the Shalom-Schwartz higher values theory to identify the human values of respondents. The goal of the study is to discover the relationship between human values and the response to corporate CSR announcements. Results from earlier studies using this instrument in Asia and Europe suggest that only conservative-minded people respond clearly negatively to CSR announcements, and they constitute only a small percentage of the population. In this paper, we include results from a metropolitan U.S. college, and discuss the differences in reaction to CSR announcements.

Suggested Citation

  • Sathiadev Mahesh & Marek Pawlak, 2015. "A Cross-National Comparison of the Relationship Between Human Values and Reaction to CSR Announcements," Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society: Managing Intellectual Capital and Innovation; Proceedings of the MakeLearn and TIIM Joint International Conference 2,, ToKnowPress.
    • Handle: RePEc:tkp:mklp15:831
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