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Societal Decision-Making in Place Marketing

Author

Listed:
  • Ágnes Urbánné Treutz

    (Szent István Egyetem, Hungary)

  • Zoltán Szabó

    (Szent István Egyetem, Hungary)

Abstract

One of the marketing's dynamically growing branch is the place marketing. More and more settlement realise the importance of it and use its intstruments. My research is about place marketing. From the three main target group of the place marketing I focus on the tourists and examine their decision process and attitude. I compare three consumer decision-making model inserting my own research theme. I go through the importance of attitude in the decision-making process, different definisions, functions and how it is linked to the behaviour of tourists. It is crucial to see these decision-making processes because for the development of the society it is indispensable to explore the present consumer needs. Overall, by my report I gain an overview on the psychological factors behind the decision-making of one target group of the place marketing.

Suggested Citation

  • Ágnes Urbánné Treutz & Zoltán Szabó, 2015. "Societal Decision-Making in Place Marketing," Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society: Managing Intellectual Capital and Innovation; Proceedings of the MakeLearn and TIIM Joint International Conference 2,, ToKnowPress.
    • Handle: RePEc:tkp:mklp15:567
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