IDEAS home Printed from https://ideas.repec.org/h/tkp/mklp15/515-520.html
   My bibliography  Save this book chapter

The Linkage between Product-Service Portfolio and Customer Value: A Country Level Analysis

Author

Listed:
  • Oscar F. Bustinza

    (University of Granada, Spain)

  • Vasileios Myrthianos

    (Universitat Politecnica de Catalunya, Spain)

  • Glenn Parry

    (University of the West of England, United Kingdom)

Abstract

The work provides a novel empirical framework to evaluate PSS consumer demand at country level in the music industry. Research exploits a combination of real market sales and extensive consumer survey data with more than 18,000 observations in ten countries. The results demonstrate that at the time of data collection in all the countries analyzed the relative consumer demand for intangible digital music ‘service’ offerings is greater than that which was offered to the market by industry. The US is identified as having a PSS which most closely matches consumer demand. The results identify and give scale to the different market opportunities which exist, in this case the opportunity to expand the digital service offering. Significant correlations exist between the scale of market opportunity, a countries legal system and technological infrastructure. This opens a debate with implications for managers in addressing market needs and policy makers in regulating digital markets.

Suggested Citation

  • Oscar F. Bustinza & Vasileios Myrthianos & Glenn Parry, 2015. "The Linkage between Product-Service Portfolio and Customer Value: A Country Level Analysis," Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society: Managing Intellectual Capital and Innovation; Proceedings of the MakeLearn and TIIM Joint International Conference 2,, ToKnowPress.
    • Handle: RePEc:tkp:mklp15:515-520
    as

    Download full text from publisher

    File URL: http://www.toknowpress.net/ISBN/978-961-6914-13-0/papers/ML15-105.pdf
    File Function: full text
    Download Restriction: no
    File URL: http://www.toknowpress.net/ISBN/978-961-6914-13-0/MakeLearn2015.pdf
    File Function: Conference Programme
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tkp:mklp15:515-520. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Maks Jezovnik (email available below). General contact details of provider: http://www.toknowpress.net/proceedings/978-961-6914-13-0/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.