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Enhancing Value-Added Processes for Packaging Related Printing Industries in Thailand

Author

Listed:
  • Punnamee Sachakamol

    (Kasetsart University, Bangkok, Thailand)

  • Lee Chih-Hung

    (Kasetsart University, Bangkok, Thailand)

Abstract

Quality enhancements for packaging-related printing manufacturers are routine achievement in the B2B (Business to Business) market in Thailand. All of the printing businesses are almost identical in terms of products and service, therefore the key point to win over the customers is not the price but the quality of the service and satisfaction of customers. Most of the printing industries are applying the typical concept of value-added process control from the basic idea of optimal organizational performance. However, value-added processes optimization can be adjusted to fir packaging-related industries in achieving better performance measures while reducing specific wastes. Improving the performance and consistency of quality will develop both short term profit and long term competitiveness. The application of Quality Functional Deployment (QFD), Six Sigma, and Correlation statistical analysis to the Medium-Size printing industries in Thailand help in the determination of improvement to enhance the customer satisfaction by 1.9%. The higher satisfaction of customers will then lead to the increment in sales order in the competitive market such as Thailand.

Suggested Citation

  • Punnamee Sachakamol & Lee Chih-Hung, 2015. "Enhancing Value-Added Processes for Packaging Related Printing Industries in Thailand," Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society: Managing Intellectual Capital and Innovation; Proceedings of the MakeLearn and TIIM Joint International Conference 2,, ToKnowPress.
    • Handle: RePEc:tkp:mklp15:289-295
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