New Approaches to an Integrative Management System for Improved University Efforts towards Sustainability

The objective aimed with this paper is to present a management approach though which universities may improve their efforts towards sustainability, heavily based on comprehensively capitalizing of all resources, including of the potentials represented by their alumni. The research methodology used is based on literature survey, web-sites data and case studies review regarding organizational resources management, with application to the university’s specificity. The conclusion is built on the idea that learning organizations and those which can most effectively capitalize on all their resources may have better chances to sustainability. Thus, to rely on and further develop management concepts and means applied in other sectors and cultures is just a matter of leadership excellence, for which universities should set example. Particularlly in the globalization era, such an approach can offer universities even broader resources and much more diversified competitive advantages. This way, universities may also become much stronger drivers of the society in its pathway towards sustainable development, by being able to much more effectively supporting the creation of necessary human and the knowledge capital for it.