IDEAS home Printed from https://ideas.repec.org/h/tkp/mklp15/1597-1605.html
   My bibliography  Save this book chapter

Custmers’ Responses to an Exceptionally New Product: A Study of the Smartphone Innovation

Author

Listed:
  • Rituparna Mukherjee

    (Yuan Ze University, Taiwan)

  • Yi-Nung Peng

    (Yuan Ze University, Taiwan)

Abstract

Durgee (2001) casted a construct as CADOW or ‘cannot do without’ where he describes there are some products, after using those, people are unwilling to give up. Contrasting the Technology adoption model (TAM), CADOW describes the consumer post-adoption behaviour. Seeing the Smartphone innovation, led by the introduction of the iPhone, took the mobile phone industry by storm. We want to understand whether the CADOW phenomenon describes how adopters feel about the innovation and thus better explain the phenomenon—Smartphone replacing the feature phone. According to IDC report, the first quarter of 2011, the smartphones sales grew 98% in Asia Pacific, and it is the first time beyond the Europe, Middle East and Africa. It means that the Asia-Pacific became the world's largest smartphone market. Thus, we focus our study in Asia-Pacific region, China, Taiwan, Japan, South Korea, India and other countries.

Suggested Citation

  • Rituparna Mukherjee & Yi-Nung Peng, 2015. "Custmers’ Responses to an Exceptionally New Product: A Study of the Smartphone Innovation," Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society: Managing Intellectual Capital and Innovation; Proceedings of the MakeLearn and TIIM Joint International Conference 2,, ToKnowPress.
    • Handle: RePEc:tkp:mklp15:1597-1605
    as

    Download full text from publisher

    File URL: http://www.toknowpress.net/ISBN/978-961-6914-13-0/papers/ML15-321.pdf
    File Function: full text
    Download Restriction: no
    File URL: http://www.toknowpress.net/ISBN/978-961-6914-13-0/MakeLearn2015.pdf
    File Function: Conference Programme
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tkp:mklp15:1597-1605. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Maks Jezovnik (email available below). General contact details of provider: http://www.toknowpress.net/proceedings/978-961-6914-13-0/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.