IDEAS home Printed from https://ideas.repec.org/h/tkp/mklp15/1461-1472.html
   My bibliography  Save this book chapter

Latent Classes of Corporate Social Responsibility Within a Supply Chain

Author

Listed:
  • Jouni Juntunen

    (University of Oulu, Finland)

  • Mari Juntunen

    (University of Oulu, Finland)

  • Mikko Paananen

    (University of Oulu, Finland)

  • Pekka Kess

    (University of Oulu, Finland)

Abstract

The purpose of this research is to study how corporate social responsibility (CSR) guides buyers’ loyalty towards subcontractors within supply chains. A tentative model contains factors relating different dimensions of corporate social responsibility with corporate image, corporate brand equity, and customers’ loyalty. The model was tested using survey data from 173 respondents. To reveal latent classes concerning CSR and its influence within supply chains, the analysis was done with finite mixture structural equation modeling. We found that it is important to recognize with the CSR that one homogeneous behavioral model is insufficient and buyers’ attitude towards CSR and diverges remarkably. Hence we recommend that it is essential for a seller of industrial services or products to recognize that while buyers may seem to be a homogeneous group, they actually contain heterogeneous subgroups. Our study reveals that it is essential to identify buyers correctly through their actual attitude toward CSR and consequently to be capable of endure harmony of the supply chain and maximizing profitability.

Suggested Citation

  • Jouni Juntunen & Mari Juntunen & Mikko Paananen & Pekka Kess, 2015. "Latent Classes of Corporate Social Responsibility Within a Supply Chain," Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society: Managing Intellectual Capital and Innovation; Proceedings of the MakeLearn and TIIM Joint International Conference 2,, ToKnowPress.
    • Handle: RePEc:tkp:mklp15:1461-1472
    as

    Download full text from publisher

    File URL: http://www.toknowpress.net/ISBN/978-961-6914-13-0/papers/ML15-293.pdf
    File Function: full text
    Download Restriction: no
    File URL: http://www.toknowpress.net/ISBN/978-961-6914-13-0/MakeLearn2015.pdf
    File Function: Conference Programme
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tkp:mklp15:1461-1472. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Maks Jezovnik (email available below). General contact details of provider: http://www.toknowpress.net/proceedings/978-961-6914-13-0/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.