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Specialized Business Strategies versus the Supermarkets: The Case of ‘Carne y Punto’

Author

Listed:
  • José G. Vargas-Hernández

    (University center for economic and Managerial Sciences University of Guadalajara, Mexico)

  • Thalya Guadalupe Rocha Hernández

    (University center for economic and Managerial Sciences University of Guadalajara, Mexico)

Abstract

Small and specialized companies are finding it very difficult to be competitive and survive in phenomena such as globalization and the expansion of large supermarket chains. They must face the evolution of the consumer, taking into account their new preferences and lifestyle. It is important to study the segment of supermarkets and specialty stores as well as knowing the projection of the main consumers in the coming years.

Suggested Citation

  • José G. Vargas-Hernández & Thalya Guadalupe Rocha Hernández, 2015. "Specialized Business Strategies versus the Supermarkets: The Case of ‘Carne y Punto’," Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society: Managing Intellectual Capital and Innovation; Proceedings of the MakeLearn and TIIM Joint International Conference 2, ToKnowPress.
  • Handle: RePEc:tkp:mklp15:1449-1455
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