Consideration on Project Management Specificity for Sustainable Investments

With the purpose of facilitating stronger economies and sustainable economic growth, decisions on resource allocation in organizations require a systematic, analytical, and thorough approach, as well as clear judgment. Generally, investments include major capital spending and strategic budgeting allocation for product development, and acquisitions and divestitures that shape the future of an organization, or in the case of the public sector, large infrastructure projects. Investments generally include all expenditure for future benefit and include staff training and development, research and development, marketing and revenue enhancement activities, and other intangible expenditures. Decision making process regarding significant projects in all these areas is enhanced by systematic financial and sustainability analysis. The aim of this paper is to present the results of a theoretical research regarding de decision-making process in the case of sustainable investments development. First, some concepts will be defined and debate based on the reference research (e.g. socially responsible investing, green investments, and sustainable investments). Second, there are presented some important aspects of project management as key principles, processes and the stakeholders involved. These are considered as preliminary issues that are used for the decision-making method that is proposed. In addition, a case study will demonstrate the feasibility of the proposed method (for a company in the automotive field of activity).