The Effects of Vouchers on Tourism in Hungary’s Southern Transdanubian Region

In Hungary to motivate the domestic tourism the employers can give part of the payments in special vouchers to their employees, which can be used at touristic services. In this paper I wish do investigate the usage and effects of this coupon regarding accommodation hospitality. The observed location is one of Hungary’s less developed region, the Southern Transdanubian region. My aims are to determine which properties are related to the voucher usage and how can improvements be made to increase tourism. For the analyses standardized questionnaire was used which was asked by people living in the selected region using online and traditional methods. The resulted quantitative data was analyzed using statistical calculations such as average, deviation, variance and frequency. Results showed that domestic tourism is preferred due to lower expenses. The voucher system has small effects and its advantage is mainly utilized by the pension accommodations. Although the vouchers motivate tourism, they do not seem to have an effect on the number of trips taken nor on the nights spent at an accommodation.