Cultural Values and Entrepreneurship: Pilot Study

It is known that economical activities and decisions such as becoming entrepreneur are not only result of pure economical factors, but are also affected by cultural norms and standards. As both entrepreneurship and culture are complex areas of research identifying relations between culture and entrepreneurial aspirations or activities is not an easy task. The aim of this paper is to present results of pilot study on how cultural values and entrepreneurship education affect entrepreneurship intensions and activities of management students. Article presents issues connected with measuring cultural values on individual level. Hofstede VSM 2013 (Values Survey Module 2013) model used for collecting data in study is presented, as well as CVSCALE that is used for measuring culture on individual level. Six dimensions of culture building Hofstede model are explained from the perspective of entrepreneurship. Basic concepts of entrepreneurial education, entrepreneurial aspiration and activities are explained. Article presents findings on influence that entrepreneurial education, power distance, individualism, masculinity, uncertainty avoidance, long term orientation, indulgence and restrain has on management students entrepreneurial intensions and activities. Questionnaire used for pilot study is three part questionnaire based in first part on Hofstede Values Survey Module 2013 and CVSCALE measuring cultural values, in second part on Global Entrepreneurship Monitor Adult Population Survey measuring entrepreneurial aspirations and activities, and a third part is focused on entrepreneurship education. Questionnaire was conducted on management students.