Customer-Driven Innovation in theMental Health Sector: Preliminary Findings of Three Mental Health Hospitals in Greece
In the highly competitive health care market, corporations need to develop successful new services that meet the needs of customers. This is a complex system consisting of many actors and interest groups, and while there are many development opportunities, they seem in many cases dispersed and fragmented. Little has been written about how new health services are developed and to what extent should patients be involved in the development process. Furthermore, little in-depth research has been conducted into how entrepreneurial opportunities can be developed by health care organisations from patient-oriented services. The paper reviews relevant literature and develops a model that investigates and explores the level of patient involvement required for successful new service development and how these new services could aid the cases organisations with establishment and growth in the sector of mental health hospitals. The contributions of this paper are deemed to be important especially since evidence and measurement of relevant outcomes from interventions in the mental health sector in Greece are somewhat limited and non-comprehensive. Qualitative research techniques were applied to address the research questions. The preliminary findings show that health care organisations should adopt service innovation processes, involving users in the design and development of new offerings. This will also give them the ability to identify further entrepreneurial opportunities in the wider sector of health services.
|This chapter was published in: Stavros Sindakis & Konstantinos Biginas , , pages 83-96, 2013.|
|This item is provided by ToKnowPress in its series Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013 with number 83-96.|
|Contact details of provider:|| Web page: http://www.toknowpress.net/proceedings/978-961-6914-02-4/|
When requesting a correction, please mention this item's handle: RePEc:tkp:mklp13:83-96. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alen Jezovnik)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.