‘City – University – Company’ Coordinated Strategic Development: Industry Zone in Gyõr Focused on the Vehicle Industry

In the quickly changing world the corporate activity is indispensable for the innovation. The flexibility, the ability to learn from each other is important in cooperation. Different cultures and functions give many advantages and opportunity for cooperation and these contribute to the development of regional competitiveness as well as to the increase of employment and high-qualified workforce, social welfare. In practice it is hard to find collaboration, there are many theories but the realization can be obstructed by different factors. The aimsystem of higher education and enterprises is different in Hungary as well as the view and expected results. Széchenyi István University is a prominent institute in Hungary. The cooperation of City Gyõr, its area, the Audi Hungaria Motor Ltd. as the world’s largest motor factory and related significant companies resulted an integrated development which is exemplary. With agreed aims they try to make synergistic effects which guarantee financial stability and permanent development. The study also presents the most important characteristic features of East-Central-European vehicle industrial centres. In connection with that vehicle centres settled in the region are named. Preliminary research proved that more than 3 million engines are produced and 5-600.000 vehicles are assembled in the 300 km territory of the Gyõr-Esztergom-Szentgotthárd triangle. Thus a Central-European vehicle construction macro-region was created in the first decade of the century characterised by factories located next to each other, owned by different economic organisations. (Filep & Tömböly, 2012) The study analyzes the key elements of cooperation and discuss the possible of a future strategy through example of Gyõr Industry Zone.