IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this book chapter

Fit for Turbulent Times: Reducing Demand Variability and Increasing Supply Chain Flexibility

Listed author(s):
  • Christian Hammer

    (Vienna University of Economics and Business, Austria)

  • Sebastian Kummer

    (Vienna University of Economics and Business, Austria)

Registered author(s):

    Purpose: The chemical supply chain has come under pressure. In times of high market volatility, its focus on efficiency is increasingly posing a threat to firm profitability. The purpose of this paper is to identify actionable measures, suitable for counteracting demand volatility in this industry. Design/methodology/approach: This paper provides an overview of measures aiming at reducing demand variability and increasing supply chain flexibility. By means of case study research, these measures are then investigated for their practical applicability in the chemical industry. Findings: The intensity of demand variability, its root causes, and its effects on supply chain performance were investigated in one real-world chemical supply chain. Applicable measures for improving the “fit” between flexibility need and flexibility potential were identified. The results showed that the case study company acted rather conservatively in its selection of modern management practices. Nevertheless, the study also revealed that the company was able to significantly improve its ability to deal with variable demand. Research limitations/implications: The paper’s results are drawn from a single case study. While the case study supply chain is likely to be representative for many supply chains in the industry, we are calling for further in-depth case studies to be conducted in different environments to allow more substantiated conclusions. Originality/value: This paper provides a comprehensive review of the literature on demand management measures. Additionally, a methodology for a fact-based selection of applicable measures to improve specific demand management challenges is provided.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    File Function: full text
    Download Restriction: no

    File URL:
    File Function: Conference Programme
    Download Restriction: no

    in new window

    This chapter was published in: Christian Hammer & Sebastian Kummer , , pages 309-323, 2013.
    This item is provided by ToKnowPress in its series Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013 with number 309-323.
    Handle: RePEc:tkp:mklp13:309-323
    Contact details of provider: Web page:

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:tkp:mklp13:309-323. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alen Jezovnik)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.