IDEAS home Printed from
   My bibliography  Save this book chapter

Global Beauty Industry Trends in XXI Century


  • Miroslaw Loboda

    (Maria Curie-Sklodowska University, Poland)

  • Aleksandra Lopaciuk

    (Maria Curie-Sklodowska University, Poland)


This paper provides an overview of the global beauty care products industry at the beginning of the XXI century, tracking product categories, main geographic regions and mass/premium cosmetics segments. The study presents annual trend analysis that highlights market size, industry dynamics, consumers attitudes and new ways of engaging with beauty shoppers. Worldwide market for cosmetics and toiletries products was severely affected by economic downturn, but with the global economy recovering, this market is projected to witness a significant growth. Rising consumer income and changing lifestyles drive the global beauty market. This growth is driven mostly by richer, ageing baby-boomers and increased discretionary income in the West, and by the growing middle classes in developing countries (China, Brazil) which are turning into huge, emerging Markets. These emerging markets, still in its embryonic stage, offer great potential for value growth thanks to rising disposable incomes and growing consumer demand for better products. The cosmetic and toiletries producers face strong challenges and obstacles in their expansion in these emerging markets, which hold strong growth potential in near future. One of the major reasons behind the considerable growth of global beauty industry is the off-shoring of production units to cost effective Asian economies. Emergence of new distribution channels like online retailing is driving the growth of this market. Increasing consumer preferences towards the use of natural cosmetic products is forcing the cosmetic and toiletries manufacturers to change strategies according to consumer preferences.

Suggested Citation

  • Miroslaw Loboda & Aleksandra Lopaciuk, 2013. "Global Beauty Industry Trends in XXI Century," Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013, ToKnowPress.
  • Handle: RePEc:tkp:mklp13:1079-1087

    Download full text from publisher

    File URL:
    File Function: full text
    Download Restriction: no

    File URL:
    File Function: Conference Programme
    Download Restriction: no


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tkp:mklp13:1079-1087. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alen Jezovnik). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.