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Evidence-Based Guidelines for Innovators’ Marketplace

In: Innovators' Marketplace

Author

Listed:
  • Yukio Ohsawa

    (The University of Tokyo)

  • Yoko Nishihara

    (The University of Tokyo)

Abstract

We have tested out the Innovators’ Market Game using several different types of players. For example, in some games, all the players were from our School of Engineering (The University of Tokyo), while in others, the players consisted of students from across multiple disciplines (engineering, economics, law, etc.), or business people from multiple sections of a company (research, product design/development, marketing, etc.). We also tried open games where students and business people joined anonymously.

Suggested Citation

  • Yukio Ohsawa & Yoko Nishihara, 2012. "Evidence-Based Guidelines for Innovators’ Marketplace," Understanding Innovation, in: Innovators' Marketplace, edition 127, chapter 0, pages 113-126, Springer.
    • Handle: RePEc:spr:undchp:978-3-642-25480-2_7
    DOI: 10.1007/978-3-642-25480-2_7
    as

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