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Mode of Delivery and Customer Response to Advertising Mail

In: The Future of the Postal Sector in a Digital World

Author

Listed:
  • Michael D. Bradley

    (George Washington University)

  • Laraine Balk Hope

    (USPS Office of Inspector General)

  • John Pickett

    (USPS Office of Inspector General)

Abstract

As the United States Postal Service (USPS) contemplates moving more mail delivery to neighborhood cluster boxes, it is important to examine and understand the implications of this potential change. One is whether the type of receptacle in which postal customers receive their mail influences their interactions with the mail itself. This chapter examines specifically whether and how cluster box recipients differ from door or curb recipients in the way they handle and interact with advertising mail.

Suggested Citation

  • Michael D. Bradley & Laraine Balk Hope & John Pickett, 2016. "Mode of Delivery and Customer Response to Advertising Mail," Topics in Regulatory Economics and Policy, in: Michael Crew & Timothy J. Brennan (ed.), The Future of the Postal Sector in a Digital World, pages 213-229, Springer.
    • Handle: RePEc:spr:topchp:978-3-319-24454-9_14
    DOI: 10.1007/978-3-319-24454-9_14
    as

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