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Role of Warranty Data in New Product Development

In: Warranty Data Collection and Analysis

Author

Listed:
  • Wallace R. Blischke
  • M. Rezaul Karim

    (Rajshahi University)

  • D. N. Prabhakar Murthy

    (The University of Queensland)

Abstract

Manufacturers have tended to make decisions about warranty during the marketing stage and warranty has been ignored during the early stages of the new product development process. Because of the importance of warranty and the cost implications of offering a warranty, a broader approach to warranty issues is necessary. In this chapter, we discuss a framework for dealing with warranty issues from the very beginning of the new product development process and highlight the importance of dealing with warranty issues at this stage of the product life cycle.

Suggested Citation

  • Wallace R. Blischke & M. Rezaul Karim & D. N. Prabhakar Murthy, 2011. "Role of Warranty Data in New Product Development," Springer Series in Reliability Engineering, in: Warranty Data Collection and Analysis, chapter 0, pages 415-435, Springer.
    • Handle: RePEc:spr:ssrchp:978-0-85729-647-4_16
    DOI: 10.1007/978-0-85729-647-4_16
    as

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