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Swiggy™, Foodora™, and Yelp™: Hyperlocal Platforms

In: Platform Business Models

Author

Listed:
  • R. Srinivasan

    (Indian Institute of Management (IIM) Bangalore, Professor of Strategy)

Abstract

On a late Saturday evening, a group of management students who were working on a research project realized that they may be working through the entire night and not have time to step out for dinner. One of the tech-savvy students grabbed her phone and instantly ordered food from the neighboring street’s food joint and was utmost thrilled when she even received a cash back offer for using the app to order food from the app. Wondering about the immense potential these local platforms could offer to traditionally offline businesses such as restaurants and food delivery catering vans, the student started to pen down few of her thoughts. What could be the business model of these hyper local delivery platforms and how easily could they scale operations as demand increased? Were there any same or cross side network effects visible among participants who use these platforms? What kind of complementary services could these platforms venture into? Should they move beyond food delivery and into a full-fledged hyper local delivery service? What could be some of the limiting constraints under which these hyperlocal platforms had to deliver business outcomes?

Suggested Citation

  • R. Srinivasan, 2025. "Swiggy™, Foodora™, and Yelp™: Hyperlocal Platforms," Springer Texts in Business and Economics, in: Platform Business Models, chapter 6, pages 65-83, Springer.
    • Handle: RePEc:spr:sptchp:978-981-95-5354-9_6
    DOI: 10.1007/978-981-95-5354-9_6
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