IDEAS home Printed from https://ideas.repec.org/h/spr/sptchp/978-981-95-5354-9_12.html
   My bibliography  Save this book chapter

KNOLSKAPE: Transforming Learning Dynamics

In: Platform Business Models

Author

Listed:
  • R. Srinivasan

    (Indian Institute of Management (IIM) Bangalore, Professor of Strategy)

Abstract

Rajiv Jayaraman founded KNOLSKAPE (an experiential learning company that helped managers and leaders become future-ready through its simulation products) in 2008 while still at his business school. In 2013, the company pivoted and shifted its focus from academia to corporates. Since then, the firm has restated its focus on talent building and upgrading for corporate clients through its bouquet of standard and customized products and services. In early 2020, the COVID-19 pandemic completely put the world out of gear, and many countries, including India, went into lockdown. Businesses tried to address the challenges posed by the crisis by introducing measures to adapt to the new normal. It is said, “Every dark cloud has a silver lining,” and KNOLSKAPE was no exception. The COVID-19 pandemic resulted in the widespread adoption of remote learning technologies. Companies in training and education, big or small, tried to go virtual. The business of content development, content curation, and platformization grew. The number of users at KNOLSKAPE also increased. During the lockdown, virtual learning grew exponentially and KNOLSKAPE was at the forefront in driving the adoption of online learning. Unique users on the platform increased by 550% in 30 days and course completion rates also increased to 52%. In April and May 2020, the time spent by a learner on the platform increased by a staggering 1500%. The competitive landscape was changing constantly, with KNOLSKAPE directly competing with the providers of content, technology, and services. The COVID-19-induced digital adoption had leveled the playing field for many competitors. Jayaraman had two concerns: (1) How should KNOLSKAPE address geographic growth—through opening the platform to third-party providers or through strategic partnerships? (2) What should be their strategy for working with the Learning and Development (L&D) teams of global corporations? These concerns could be addressed by three decisions focused on (i) platformization, (ii) core configuration-customization decisions, and (iii) strategic use of franchising.

Suggested Citation

  • R. Srinivasan, 2025. "KNOLSKAPE: Transforming Learning Dynamics," Springer Texts in Business and Economics, in: Platform Business Models, chapter 12, pages 165-182, Springer.
    • Handle: RePEc:spr:sptchp:978-981-95-5354-9_12
    DOI: 10.1007/978-981-95-5354-9_12
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sptchp:978-981-95-5354-9_12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.