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Work Book: Disruptive Innovations and the Commercialisation of Technology

In: Workbook for Entrepreneurship and Innovation

Author

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  • Tim Mazzarol

    (University of Western Australia)

  • Sophie Reboud

    (Burgundy School of Business)

Abstract

This chapter examines the role of innovation as a key economic driver and the nature of radical or disruptive innovations as a major source of new technological products and processes. It examines the theory and practice of strategic management of innovation, and the generation of innovation value through the adoption of a Blue Ocean strategy. Technological innovation involves significant improvements in product or process performance and generally has a higher level of risk associated with it. Historically, technology has played an important role in the success of entrepreneurs, but in recent decades it has accelerated in its importance.

Suggested Citation

  • Tim Mazzarol & Sophie Reboud, 2020. "Work Book: Disruptive Innovations and the Commercialisation of Technology," Springer Texts in Business and Economics, in: Workbook for Entrepreneurship and Innovation, edition 4, chapter 9, pages 97-104, Springer.
    • Handle: RePEc:spr:sptchp:978-981-13-9416-4_9
    DOI: 10.1007/978-981-13-9416-4_9
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