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Adoption and Diffusion of Innovation

In: Entrepreneurship and Innovation

Author

Listed:
  • Tim Mazzarol

    (University of Western Australia)

  • Sophie Reboud

    (Burgundy School of Business)

Abstract

This chapter examines theories of the adoption and diffusion of innovation. It explores the issue of whether innovation diffusion is a social or economic process, and the importance of initial customer selection. Also discussed are the need to identify clear pathways to market, the barriers to market entry, and substitution threats. The need for the formation of strategic alliances is also considered.

Suggested Citation

  • Tim Mazzarol & Sophie Reboud, 2020. "Adoption and Diffusion of Innovation," Springer Texts in Business and Economics, in: Entrepreneurship and Innovation, edition 4, chapter 6, pages 165-189, Springer.
    • Handle: RePEc:spr:sptchp:978-981-13-9412-6_6
    DOI: 10.1007/978-981-13-9412-6_6
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