IDEAS home Printed from https://ideas.repec.org/h/spr/sptchp/978-3-662-43856-5_3.html
   My bibliography  Save this book chapter

Repeat Purchasing in Business Relationships

In: Business Relationship Management and Marketing

Author

Listed:
  • Frank Jacob

    (ESCP Europe)

Abstract

As a basis for successful business relationship management and marketing, managers need to understand the reasons for which customers keep on buying from the same supplier. This chapter uncovers those reasons based on the generic concept of a market transaction. To forego a transaction, the customer needs to perceive a customer benefit. In business relationships this customer benefit may come from either the elements of the exchange (as in spot market transactions) or from the bonds with a particular supplier. Both aspects are discussed in detail. Furthermore, the author takes the position of the supplier and describes how different contracting options can help its endeavors to bind the customer. The chapter is rounded off with the different phases of a business relationship and how the customer’s purchasing behavior may change over time.

Suggested Citation

  • Frank Jacob, 2015. "Repeat Purchasing in Business Relationships," Springer Texts in Business and Economics, in: Michael Kleinaltenkamp & Wulff Plinke & Ingmar Geiger (ed.), Business Relationship Management and Marketing, edition 127, chapter 3, pages 57-84, Springer.
    • Handle: RePEc:spr:sptchp:978-3-662-43856-5_3
    DOI: 10.1007/978-3-662-43856-5_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sptchp:978-3-662-43856-5_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.