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Panels for Media Markets

In: Market Research with Panels

Author

Listed:
  • Martin Günther
  • Ulrich Vossebein

    (Technische Hochschule Mittelhessen)

  • Raimund Wildner

Abstract

The panels for media markets are measuring media usage behavior. Television audience research continuously records which households and persons use which channels and programs. In many countries, television audience research differs from retail or consumer panels in its organization and funding. The market research companies set up retail and consumer panels, define the method, own the data, and sell them to whoever wants them. On the contrary, media panels are often set up by a joint industry committee run by the media and commissions a market research company to run the panel according to its definition.

Suggested Citation

  • Martin Günther & Ulrich Vossebein & Raimund Wildner, 2022. "Panels for Media Markets," Springer Texts in Business and Economics, in: Market Research with Panels, chapter 6, pages 67-74, Springer.
    • Handle: RePEc:spr:sptchp:978-3-658-37650-5_6
    DOI: 10.1007/978-3-658-37650-5_6
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