IDEAS home Printed from https://ideas.repec.org/h/spr/sptchp/978-3-658-37650-5_5.html
   My bibliography  Save this book chapter

Institutional Panels

In: Market Research with Panels

Author

Listed:
  • Martin Günther
  • Ulrich Vossebein

    (Technische Hochschule Mittelhessen)

  • Raimund Wildner

Abstract

The roots of panel research go back to the USA in the 1920s. At that time, American companies in the consumer goods industry were concerned with how the different sales trends of their products could be explained. The American A. C. Nielsen was the first to recognize that the own production figures are not sufficient for such questions. An industry (category) must always be considered complete. In addition, a company is embedded in an economic environment. In this case, it is necessary to consider the environment in its entirety. The company’s sales control and market monitoring are not sufficiently informative to control the brick-and-mortar (stationary) sales channels. Even at that time, key figures from competitors and retail companies were needed.

Suggested Citation

  • Martin Günther & Ulrich Vossebein & Raimund Wildner, 2022. "Institutional Panels," Springer Texts in Business and Economics, in: Market Research with Panels, chapter 5, pages 49-65, Springer.
    • Handle: RePEc:spr:sptchp:978-3-658-37650-5_5
    DOI: 10.1007/978-3-658-37650-5_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sptchp:978-3-658-37650-5_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.