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Facts of the Retail Panel

In: Market Research with Panels

Author

Listed:
  • Martin Günther
  • Ulrich Vossebein

    (Technische Hochschule Mittelhessen)

  • Raimund Wildner

Abstract

The facts represent a dimension of the information cube. They are information variables depending on the panel type and the category. These have a specific value for each item, in a described period, for a defined segment (shop). The value can be determined directly from the respective panel surveys or calculated using a stored formula. The retail panels have a certain amount of basic quantitative information. This information measures units of quantity and value. All so-called basic measures, either transmitted by the retail companies or collected directly by the respective field service, are considered basic information. These basic measures are uniform for the retail panel’s FMCG and SMCG product groups.

Suggested Citation

  • Martin Günther & Ulrich Vossebein & Raimund Wildner, 2022. "Facts of the Retail Panel," Springer Texts in Business and Economics, in: Market Research with Panels, chapter 10, pages 117-125, Springer.
    • Handle: RePEc:spr:sptchp:978-3-658-37650-5_10
    DOI: 10.1007/978-3-658-37650-5_10
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