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International Management and the Cultural Context

In: International Business Management

Author

Listed:
  • Kamal Fatehi

    (Kennesaw State University)

  • Jeongho Choi

    (St. John Fisher College)

Abstract

To manage a business organization effectively, it is essential to understand people’s values and assumptions, which are shaped by their cultures. Cultural norms and values are not universal, although there are some similarities. Among these similarities are a desire to be helpful, respect for authority and power, and the tendency toward comfort. But even those concepts and values that at first glance appear to be universal show vast differences on closer scrutiny.

Suggested Citation

  • Kamal Fatehi & Jeongho Choi, 2019. "International Management and the Cultural Context," Springer Texts in Business and Economics, in: International Business Management, edition 2, chapter 3, pages 77-108, Springer.
    • Handle: RePEc:spr:sptchp:978-3-319-96622-9_3
    DOI: 10.1007/978-3-319-96622-9_3
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