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Production Strategy

In: Global Supply Chain and Operations Management

Author

Listed:
  • Dmitry Ivanov

    (Berlin School of Economics and Law)

  • Alexander Tsipoulanidis

    (Berlin School of Economics and Law)

  • Jörn Schönberger

    (Technical University of Dresden)

Abstract

In this chapter, production strategies are discussed. It begins with an introductory case-study considering production strategies at global electronics companies. Push and pull views of the supply chain are discussed. Next, the concepts of mass customization and modularization as well as the order penetration point and postponement approaches are introduced. Subsequently, basic production strategies in the supply chain are depicted. Finally, a method for analysis of the order penetration point in the supply chain is presented. The concepts are assessed with numerous examples, such as production strategies in furniture, automotive, and aerospace industries. Additional case studies, Excel templates, tasks and video streams as part of an E-supplement enrich this chapter.

Suggested Citation

  • Dmitry Ivanov & Alexander Tsipoulanidis & Jörn Schönberger, 2019. "Production Strategy," Springer Texts in Business and Economics, in: Global Supply Chain and Operations Management, edition 2, chapter 6, pages 135-154, Springer.
  • Handle: RePEc:spr:sptchp:978-3-319-94313-8_6
    DOI: 10.1007/978-3-319-94313-8_6
    as

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