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Launching a Successful Online Business and EC Projects

In: Electronic Commerce

Author

Listed:
  • Efraim Turban

    (University of Hawaii)

  • David King

    (JDA Software)

  • Jae Kyu Lee

    (Korea Advanced Institute of Science and Technology (KAIST))

  • Ting-Peng Liang

    (National Chengchi University
    National Sun Yat-Sen University)

  • Deborrah C. Turban

    (Turban Company Inc.)

Abstract

There are many e-commerce startup success stories such as Facebook (the closing case) and Alibaba (Case 16.2), among others. However, failure can constitute a large part of entrepreneurship. According to di Stefano (2010), over 70 % of online businesses fail within 10 years. I Am Hungry is not a success story and the company is not in operation any longer. Nevertheless, there are lessons to be learned from the creative Web 2.0 project.

Suggested Citation

  • Efraim Turban & David King & Jae Kyu Lee & Ting-Peng Liang & Deborrah C. Turban, 2015. "Launching a Successful Online Business and EC Projects," Springer Texts in Business and Economics, in: Electronic Commerce, edition 0, chapter 16, pages 731-765, Springer.
    • Handle: RePEc:spr:sptchp:978-3-319-10091-3_16
    DOI: 10.1007/978-3-319-10091-3_16
    as

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