IDEAS home Printed from https://ideas.repec.org/h/spr/sptchp/978-3-319-10091-3_13.html
   My bibliography  Save this book chapter

EC Strategy, Globalization, and SMEs

In: Electronic Commerce

Author

Listed:
  • Efraim Turban

    (University of Hawaii)

  • David King

    (JDA Software)

  • Jae Kyu Lee

    (Korea Advanced Institute of Science and Technology (KAIST))

  • Ting-Peng Liang

    (National Chengchi University
    National Sun Yat-Sen University)

  • Deborrah C. Turban

    (Turban Company Inc.)

Abstract

Procter & Gamble Company (P&G) is the world’s largest multinational company of consumer goods. With over 121,000 employees and over $84 billion in sales (in 2014), the company is considered one of the world’s best. Its products include some of the most well-known brands such as Tide, Crest, Pampers, Old Spice, Gillette, and Charmin. The company is known as a global innovator, introducing revolutionary products and excelling in marketing communication.

Suggested Citation

  • Efraim Turban & David King & Jae Kyu Lee & Ting-Peng Liang & Deborrah C. Turban, 2015. "EC Strategy, Globalization, and SMEs," Springer Texts in Business and Economics, in: Electronic Commerce, edition 0, chapter 13, pages 597-644, Springer.
    • Handle: RePEc:spr:sptchp:978-3-319-10091-3_13
    DOI: 10.1007/978-3-319-10091-3_13
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sptchp:978-3-319-10091-3_13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.