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Overview of Electronic Commerce

In: Electronic Commerce

Author

Listed:
  • Efraim Turban

    (University of Hawaii)

  • David King

    (JDA Software)

  • Jae Kyu Lee

    (Korea Advanced Institute of Science and Technology (KAIST))

  • Ting-Peng Liang

    (National Chengchi University
    National Sun Yat-Sen University)

  • Deborrah C. Turban

    (Turban Company Inc.)

Abstract

Starbucks is the world’s largest coffee house chain, with about 20,800 stores in 63 countries (see Loeb 2013). Many people view Starbucks as a traditional store where customers drop in, enter an order, pay cash or by credit card for coffee or other products, consume their choices in the store, and go on about their business. The last thing many people think about is the utilization of computers in this business. The opposite is actually true. Starbucks is turning itself into a digital and social company (Van Grove 2012).

Suggested Citation

  • Efraim Turban & David King & Jae Kyu Lee & Ting-Peng Liang & Deborrah C. Turban, 2015. "Overview of Electronic Commerce," Springer Texts in Business and Economics, in: Electronic Commerce, edition 0, chapter 1, pages 3-49, Springer.
    • Handle: RePEc:spr:sptchp:978-3-319-10091-3_1
    DOI: 10.1007/978-3-319-10091-3_1
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    Citations

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    Cited by:

    1. Jerzy Witold Wiśniewski & Ewelina Sokołowska & Jinghua Wu & Anna Dziadkiewicz, 2021. "Evolutionary Game Analysis of the Partners’ Behavior in the Rural E-Payment Market of China," Risks, MDPI, vol. 9(12), pages 1-14, December.
    2. Ahmed Al-Imam & Faris Lami, 2019. "One Ultimate Journey? AKA the Huxley’s Method: Perspectives of (Ab)Users of Hallucinogens and Entheogens on Having Planned Pre-Mortem Psychedelic Trip," Modern Applied Science, Canadian Center of Science and Education, vol. 13(3), pages 1-13, March.

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