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Modest Fashion and Sustainability: Research Trends by Bibliometric and Content Analysis

In: The Garment Economy

Author

Listed:
  • Paolo Biancone

    (University of Turin)

  • Valerio Brescia

    (University of Turin
    Wroclaw University of Economics)

  • Michele Oppioli

    (University of Turin)

Abstract

Modest fashion is a growing emerging market already developed in the leading Arab markets (the United Arab Emirates, Saudi Arabia, etc.) and growing in Europe (France, Germany, and UK) that will reach $484 billion in 2023. Modest fashion is one of the Islamic economy’s leading sectors, which is strongly influenced by the religious aspect. Despite this, there are few studies on the phenomenon and the trend. The study aims to identify the variables characterising modest fashion business models, highlighting the elements that support sustainability. The study is composed of two phases. In the first, the authors carry out a systematic analysis of the scientific literature; in the second step, the new variables and trends of the phenomenon are defined based on news articles and statements by professionals and companies in the sector identified through Nexis Uni. The study highlights a business model based on ethical principles that lead to an approach oriented more to the quality of the products than the quantity and use that the clothes should have. The business model recalls some typical elements of sustainability and fashion linked to messages of fairness and social justice, opportunities for female entrepreneurship and sustainable supply chain systems, environmental eco-fabrics, and zero-waste manufacturing techniques. The study is helpful for scholars and new entrepreneurs who can understand how to develop a new business model contaminating the world fashion markets.

Suggested Citation

  • Paolo Biancone & Valerio Brescia & Michele Oppioli, 2023. "Modest Fashion and Sustainability: Research Trends by Bibliometric and Content Analysis," Springer Texts in Business and Economics, in: Michelle Brandstrup & Léo-Paul Dana & Daniella Ryding & Gianpaolo Vignali & Myriam Caratù (ed.), The Garment Economy, pages 109-135, Springer.
    • Handle: RePEc:spr:sptchp:978-3-031-33302-6_7
    DOI: 10.1007/978-3-031-33302-6_7
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