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Academic Entrepreneurship: The Case of Coursera

In: Academic and Educational Entrepreneurship

Author

Listed:
  • Ayla Esen

    (Bahçeşehir University)

  • Yasin Kütük

    (Altinbas University)

  • Ümmügülsüm Zor

    (Sakarya University)

Abstract

Last decade has seen tremendous growth in the usage of massive online open courses (MOOCs). The increasing market penetration rate of digital technologies created a viable environment for the emergence of online learning platforms. A change in the conventional view of universities due to socioeconomic concerns with rising costs of higher education paralleled this trend. In this regard, Coursera was a timely response to the changing environment with a value proposition based on providing equal opportunity of access to quality education for its learners. The aim of this chapter is to present the case of Coursera by examining the context where the initial idea was generated, looking into the main motivations of the co-founders of Coursera, and generating insights on academic entrepreneurship accordingly. In exploring the Coursera case, this chapter adopts “the holistic conceptual framework on educational and academic entrepreneurship” developed by the editors of this book.

Suggested Citation

  • Ayla Esen & Yasin Kütük & Ümmügülsüm Zor, 2022. "Academic Entrepreneurship: The Case of Coursera," Springer Texts in Business and Economics, in: Mehtap Aldogan Eklund & Gabrielle Wanzenried (ed.), Academic and Educational Entrepreneurship, pages 175-189, Springer.
    • Handle: RePEc:spr:sptchp:978-3-031-10952-2_14
    DOI: 10.1007/978-3-031-10952-2_14
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