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E-business Model

In: Business Model Management

Author

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  • Bernd W. Wirtz

    (German University of Administrative Sciences)

Abstract

In 1998, Lawrence Eduard Page and Sergej Michailowisch Brin founded the corporation Google while attending Stanford University. Initially, they participated in a research project about data mining and developed a search engine called BackRub, the precursor of the search engine Google. At this time, BackRub was the only search engine that was capable of analyzing cross-references of a website.

Suggested Citation

  • Bernd W. Wirtz, 2020. "E-business Model," Springer Texts in Business and Economics, in: Business Model Management, edition 2, chapter 18, pages 251-265, Springer.
    • Handle: RePEc:spr:sptchp:978-3-030-48017-2_18
    DOI: 10.1007/978-3-030-48017-2_18
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