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Adaptation and Modification of Business Models

In: Business Model Management

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  • Bernd W. Wirtz

    (German University of Administrative Sciences)

Abstract

According to classical organization and strategy theory, business modification is an essential part for long-term success. Since it is also important in the business model context, this chapter deals with business model change. In the following section, three superordinate drivers will be described that may initiate a change in the business model. Additionally, the question will be addressed of what specific processes need to be implemented by a business in order to guarantee the success of business model change.

Suggested Citation

  • Bernd W. Wirtz, 2020. "Adaptation and Modification of Business Models," Springer Texts in Business and Economics, in: Business Model Management, edition 2, chapter 15, pages 227-238, Springer.
    • Handle: RePEc:spr:sptchp:978-3-030-48017-2_15
    DOI: 10.1007/978-3-030-48017-2_15
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