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Introduction

In: Business Model Management

Author

Listed:
  • Bernd W. Wirtz

    (German University of Administrative Sciences)

Abstract

As an integrated and comprehensive management concept, business models may help a company to optimize the elements relevant for fulfilling service commitments in many areas. This management tool may be used in all corporate activities which help achieving a sustainable competitive advantage. In the context of business model management, an ideal-type, five-step process can be observed to reveal all relevant aspects.

Suggested Citation

  • Bernd W. Wirtz, 2020. "Introduction," Springer Texts in Business and Economics, in: Business Model Management, edition 2, chapter 10, pages 181-182, Springer.
    • Handle: RePEc:spr:sptchp:978-3-030-48017-2_10
    DOI: 10.1007/978-3-030-48017-2_10
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