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Business Models and Value Creation in the Movie Market

In: Media Management

Author

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  • Bernd W. Wirtz

    (German University of Administrative Sciences)

Abstract

Movies play a meaningful and multifaceted role in today’s society. A movie is simultaneously a cultural property, an entertainment medium, and an economic commodity. When examining the movie industry, the economic processes of production, distribution, and utilization are, in addition to the social, political, and historical parameters, of significant interest.

Suggested Citation

  • Bernd W. Wirtz, 2020. "Business Models and Value Creation in the Movie Market," Springer Texts in Business and Economics, in: Media Management, edition 2, chapter 7, pages 125-135, Springer.
    • Handle: RePEc:spr:sptchp:978-3-030-47913-8_7
    DOI: 10.1007/978-3-030-47913-8_7
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