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International Media Management

In: Media Management

Author

Listed:
  • Bernd W. Wirtz

    (German University of Administrative Sciences)

Abstract

In recent years, one could observe strong concentration and internationalization tendencies in the media markets. The Bertelsmann group is considered to be “the world’s most international media company” (Bertelsmann 2015, p. 81). In 2018, Bertelsmann obtained the following revenue distribution: 22% in the United States, 33.2% in Germany, 38.6% in Europe (without Germany), and 6.2% in other countries (Bertelsmann SE and Co. KGaA 2019). Overall the media landscape is characterized by complex international and intermediate interrelations.

Suggested Citation

  • Bernd W. Wirtz, 2020. "International Media Management," Springer Texts in Business and Economics, in: Media Management, edition 2, chapter 13, pages 211-232, Springer.
    • Handle: RePEc:spr:sptchp:978-3-030-47913-8_13
    DOI: 10.1007/978-3-030-47913-8_13
    as

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